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	<title>THIS IS MATT</title>
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	<link>http://www.thisismatt.net/blog</link>
	<description>Journal and Portfolio of Matthew Taylor Ruggieri</description>
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		<title></title>
		<link>http://www.thisismatt.net/blog/2011/12/30/1591/</link>
		<comments>http://www.thisismatt.net/blog/2011/12/30/1591/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 04:04:38 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1591</guid>
		<description><![CDATA[This past year I took on an &#8220;almost dairy free&#8221; diet &#8211; meaning that if I saw dairy in the ingredients, I wouldn&#8217;t eat it.  If it slipped in, oh well.  I have absolutely no dairy in my house (sorry&#8230;  <a href="http://www.thisismatt.net/blog/2011/12/30/1591/">continue reading</a> &#187;]]></description>
			<content:encoded><![CDATA[<p>This past year I took on an &#8220;almost dairy free&#8221; diet &#8211; meaning that if I saw dairy in the ingredients, I wouldn&#8217;t eat it.  If it slipped in, oh well.  I have absolutely no dairy in my house (sorry friends) and I&#8217;m pretty proud of that.  Also, if you know me, you know that I don&#8217;t eat red meat.  I was pretty fortunate to grow up disliking many of the things that make Americans sick (red meat, dairy, and salt mostly.)  I indulge, however, in sugary fruits and anything packed with carbohydrates.</p>
<p>This year I&#8217;m going to try to take my diet a step further &#8211; eating 75% vegetables, fruits, nuts, whole grains and grain-like crops, 15% poultry and 10% irresistible carbs and products with unrefined sugars.  I ate far too many carbohydrates and too much sugar before (I&#8217;m assuming accounting for nearly 50% of my diet) and I&#8217;m bringing that to a stop.</p>
<p>I&#8217;m not going to repress myself because I think that is unnecessary.  If you have to repress yourself while trying to be healthy then you&#8217;re doing something wrong.</p>
<p>What are you changing in 2012?</p>
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		<title></title>
		<link>http://www.thisismatt.net/blog/2011/12/26/1586/</link>
		<comments>http://www.thisismatt.net/blog/2011/12/26/1586/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 23:26:50 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1586</guid>
		<description><![CDATA[Happy holidays (continued) [Share This Entry]]]></description>
			<content:encoded><![CDATA[<p>Happy holidays (continued)</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1587" title="blog.nickloui" src="http://www.thisismatt.net/blog/wp-content/uploads/2011/12/blog.nickloui.jpeg" alt="" width="648" height="433" /></p>
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		<title>Happy Holidays</title>
		<link>http://www.thisismatt.net/blog/2011/12/21/happy-holidays/</link>
		<comments>http://www.thisismatt.net/blog/2011/12/21/happy-holidays/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 03:37:35 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Main]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1582</guid>
		<description><![CDATA[I&#8217;ve created a holiday mixtape full of good vibes.  Click the photo to download.  Enjoy &#8211; and happy holidays. Track listing: Ray Charles &#8220;Winter Wonderland&#8221; Ryan Adams &#8220;Kindness&#8221; Fleet Foxes &#8220;White Winter Hymnal&#8221; Bright Eyes &#8220;Blue Christmas&#8221; Mumford and Sons&#8230;  <a href="http://www.thisismatt.net/blog/2011/12/21/happy-holidays/">continue reading</a> &#187;]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve created a holiday mixtape full of good vibes.  Click the photo to download.  Enjoy &#8211; and happy holidays.</p>
<p><a href="http://motly.us/hearthecheer"><img class="aligncenter size-full wp-image-1583" title="Hear-The-Cheer" src="http://www.thisismatt.net/blog/wp-content/uploads/2011/12/Hear-The-Cheer.jpg" alt="" width="600" height="600" /></a></p>
<p>Track listing:</p>
<p>Ray Charles &#8220;Winter Wonderland&#8221;<br />
Ryan Adams &#8220;Kindness&#8221;<br />
Fleet Foxes &#8220;White Winter Hymnal&#8221;<br />
Bright Eyes &#8220;Blue Christmas&#8221;<br />
Mumford and Sons &#8220;Winter Winds&#8221;<br />
Act As If  &#8221;Sleigh Bells and Reindeers&#8221;<br />
Jack Johnson &#8220;In the Morning&#8221;<br />
The Civil Wars &#8220;Tracks in the Snow&#8221;<br />
The Ray Charles Singers &#8220;Let It Snow! Let It Snow! Let It Snow!&#8221;<br />
Phantom Planet &#8220;Winter Wonderland&#8221;<br />
John Lennon &#8220;Happy Christmas (War Is Over)&#8221;</p>
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		<title></title>
		<link>http://www.thisismatt.net/blog/2011/12/17/1578/</link>
		<comments>http://www.thisismatt.net/blog/2011/12/17/1578/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 03:26:17 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1578</guid>
		<description><![CDATA[I was talking to one of my best friends, Nick Keating, several months ago about his Cinematography final project. I suggested that he interpret an excerpt from Jack Kerouac&#8217;s On The Road that I posted on my blog several months&#8230;  <a href="http://www.thisismatt.net/blog/2011/12/17/1578/">continue reading</a> &#187;]]></description>
			<content:encoded><![CDATA[<p>I was talking to one of my best friends, <a href="http://vimeo.com/keating">Nick Keating</a>, several months ago about his Cinematography final project.  I suggested that he interpret an excerpt from Jack Kerouac&#8217;s On The Road that I posted on my blog several months back.</p>
<p>The imagery that he created (angles, colors, movement) is so incredible.  Great job, man!  To those checking it out, enjoy.</p>
<p><iframe src="http://player.vimeo.com/video/33657707?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="601" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
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		<title></title>
		<link>http://www.thisismatt.net/blog/2011/12/11/1575/</link>
		<comments>http://www.thisismatt.net/blog/2011/12/11/1575/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 03:18:44 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Main]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1575</guid>
		<description><![CDATA[[Share This Entry]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/33140911?title=0&amp;byline=0&amp;portrait=0" width="601" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
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		<title>I&#8217;m thankful for this year.</title>
		<link>http://www.thisismatt.net/blog/2011/11/25/im-thankful-for-this-year/</link>
		<comments>http://www.thisismatt.net/blog/2011/11/25/im-thankful-for-this-year/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 23:25:49 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1566</guid>
		<description><![CDATA[Excitement has always been internal for me. I&#8217;m not one to be vocal when I&#8217;m really happy about something, but you can rather tell by the slightest hint of a smirk or a smile that I can&#8217;t seem to hold&#8230;  <a href="http://www.thisismatt.net/blog/2011/11/25/im-thankful-for-this-year/">continue reading</a> &#187;]]></description>
			<content:encoded><![CDATA[<p>Excitement has always been internal for me.  I&#8217;m not one to be vocal when I&#8217;m really happy about something, but you can rather tell by the slightest hint of a smirk or a smile that I can&#8217;t seem to hold back. I get the heart-racing feeling, the million thoughts a minute brain rush, but I&#8217;ve never shared it much.  That feeling of excitement has been non-stop this week.  Something that I&#8217;ve never felt before.  You see, in the world of internet sales, it is the time of year that we&#8217;ve been working towards since July.  It felt entirely different when Thanksgiving rolled around this year &#8211; fast paced, energizing, exciting yet with the greatest sense of relief I have ever felt.  The Motley team has been working around the clock.  We&#8217;ve been bringing on new stock, the <a href="http://vimeo.com/themotley">Men of Distinction</a> series, successfully launching <a href="http://www.valetmag.com/grooming/skin-care/2011/test-lab-buckler-chapped-skin-remedy-111511.php">Buckler&#8217;s Chapped Skin Remedy</a> (which officially sold out on Tuesday until we get our new stock in on Monday), working on collaborations, writing promotions (a big one starts on Monday&#8230;), and hosting events (Thom Yorke!).  It has been just as exhausting as it has been exciting.  The holiday season is here.</p>
<p>I hurried to finish up work early on Wednesday evening to head back to my parents house in the suburbs of Los Angeles.  Yesterday, Thanksgiving day, we drifted up to our annual Thanksgiving celebration in Santa Barbara.  I haven&#8217;t felt a sense of relief like I did yesterday in such a long time and I was silent for almost the entire day.  (For me, excitement = silence&#8230;)  This moment of silence has been a year in the making.</p>
<p>I can&#8217;t express how thankful I am for the past year &#8211; so incredibly different than any others that I&#8217;ve experienced, yet so many exhilarating moments.  In the past year I&#8217;ve been to the east coast twice, went to Chicago for the first time, enjoyed the company of some great friends from Boston, graduated college, spent hundreds of hours with great friends in LA, celebrated one-year of being a home owner and have had the opportunity to spend my life on a business venture that I want to become full time.</p>
<p>Every new order that rolls in makes it seem like a possible reality.  And they keep rolling in.</p>
<p>I&#8217;m so excited for the holiday season and the upcoming new year.  We&#8217;re planning to launch a new subscription based service at The Motley, a complete website redesign in January, easier UI, larger collaborations, a continuation of the Men of Distinction campaign, insane grassroots marketing ideas and even more of our own products.</p>
<p>I won&#8217;t lie and say that I haven&#8217;t been scared, but this hasn&#8217;t come easy.  I&#8217;ve produced my lowest income in five years, yet have been responsible for more than I ever have (a mortgage, homeowners fees, a large inventory of product and employment of several third-party firms).  However, it has been so exciting.  An easy life doesn&#8217;t mean a happy life &#8211; nor a life with a lot of money.  But I&#8217;m excited.  I&#8217;m happy.  I&#8217;m motivated.  I&#8217;m energetic.  What more can I ask for?  Hope that you all had a great Thanksgiving.</p>
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		<title></title>
		<link>http://www.thisismatt.net/blog/2011/11/25/1563/</link>
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		<pubDate>Fri, 25 Nov 2011 20:52:55 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
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		<description><![CDATA[The second episode of the Men of Distinction series. Produced and directed by yours truly. [Share This Entry]]]></description>
			<content:encoded><![CDATA[<p>The second episode of the Men of Distinction series.  Produced and directed by yours truly.  </p>
<p><iframe src="http://player.vimeo.com/video/32433022?title=0&amp;byline=0&amp;portrait=0" width="601" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
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		<title></title>
		<link>http://www.thisismatt.net/blog/2011/11/10/1561/</link>
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		<pubDate>Fri, 11 Nov 2011 05:19:14 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Main]]></category>
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		<category><![CDATA[matthew taylor ruggieri]]></category>
		<category><![CDATA[mediacollective.tv]]></category>
		<category><![CDATA[men of distinction]]></category>
		<category><![CDATA[the motley]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1561</guid>
		<description><![CDATA[So so so so proud of this and what is to come: Directed and produced by Matthew Taylor Ruggieri [Share This Entry]]]></description>
			<content:encoded><![CDATA[<p>So so so so proud of this and what is to come:</p>
<p><iframe src="http://player.vimeo.com/video/31831106?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="601" height="338" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe></p>
<p>Directed and produced by Matthew Taylor Ruggieri</p>
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		<title></title>
		<link>http://www.thisismatt.net/blog/2011/11/08/1559/</link>
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		<pubDate>Tue, 08 Nov 2011 23:23:51 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1559</guid>
		<description><![CDATA[“No, I don’t like work &#8211; no man does &#8211; but I like what is in the work &#8211; the chance to find yourself. Your own reality &#8211; for yourself, not for others &#8211; what no other man can ever&#8230;  <a href="http://www.thisismatt.net/blog/2011/11/08/1559/">continue reading</a> &#187;]]></description>
			<content:encoded><![CDATA[<blockquote><p>“No, I don’t like work &#8211; no man does &#8211; but I like what is in the work &#8211; the chance to find yourself. Your own reality &#8211; for yourself, not for others &#8211; what no other man can ever know. They can only see the mere show, and never can tell what it really means.” from Heart of Darkness by Joseph Conrad.</p></blockquote>
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		<title>VA416 to NEW YORK</title>
		<link>http://www.thisismatt.net/blog/2011/10/20/va416-to-new-york/</link>
		<comments>http://www.thisismatt.net/blog/2011/10/20/va416-to-new-york/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 05:00:59 +0000</pubDate>
		<dc:creator>Matthew</dc:creator>
				<category><![CDATA[Main]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.thisismatt.net/blog/?p=1552</guid>
		<description><![CDATA[Heading back to New York for five short days to shoot the beginning of The Motley&#8217;s 2011 Men of Distinction holiday campaign.  I&#8217;ll be shooting short segments with men who create, explore, advocate and inspire. It is so exciting when&#8230;  <a href="http://www.thisismatt.net/blog/2011/10/20/va416-to-new-york/">continue reading</a> &#187;]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1553" title="camerakit" src="http://www.thisismatt.net/blog/wp-content/uploads/2011/10/camerakit.jpg" alt="" width="725" height="544" /><br />
Heading back to New York for five short days to shoot the beginning of The Motley&#8217;s 2011 Men of Distinction holiday campaign.  I&#8217;ll be shooting short segments with men who create, explore, advocate and inspire.</p>
<p>It is so exciting when my love for film and The Motley come together like this.  Stay tuned and let the holidays begin.</p>
<p>P.S.  This might sound weird, but I know that I have a few readers out there.  I&#8217;m going to start reading the books on the list that my friend hand wrote for me below.  Starting with &#8220;In the Absence of the Sacred&#8221; by Jerry Mander or Brave New World. If you want to tag along and read them together, comment to let me know.  Let&#8217;s do it.</p>
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